THE IMPLEMENTATION OF SAPTA PESONA IN HOMESTAYSKERANGGAN ECOTOURISM VILLAGE, SOUTH TANGERANG
Abstract
This study aims to analyze the implementation of the Sapta Pesona principles in homestays within the Keranggan Ecotourism Village, South Tangerang. Sapta Pesona, encompassing elements of safety, orderliness, cleanliness, coolness, beauty, friendliness, and memorable experiences, serves as a crucial guideline for enhancing tourist appeal and experience quality. The research employs a qualitative descriptive method, with data collected through observation, interviews, and direct documentation at the study site. The findings indicate that the implementation of Sapta Pesona principles in Keranggan Ecotourism Village homestays has been carried out but has not yet reached an optimal level. Certain aspects, such as environmental cleanliness and host hospitality, have been well-executed, creating a comfortable atmosphere for tourists. However, other elements, such as the beauty of the surrounding environment and the creation of lasting memories for visitors, require further attention. For example, the aspect of beauty needs improvement in the arrangement of gardens or more attractive public areas, while creating memorable experiences requires activities or services that leave a personal impression on tourists. The recommendations provided include increasing local community involvement in homestay management, enhancing the management of existing facilities, and implementing more vigorous and sustainable promotion efforts. By addressing these areas, it is hoped that the Keranggan Ecotourism Village will become more appealing to tourists and support the development of community-based ecotourism in the region.
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Copyright (c) 2025 Chelsealia Agustin, Jovan Putra Tjahjadi, Rico Kristanto, Sandra Maleachi (Author)
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